Juicy Couture isn't your old boring traditional designer label. They are a fresh new company only about 10 years old. Juicy Couture was founded by Pamela Skaist-Levy and Gela Nash originally named as Travis Jeans Inc., a line of maternity jeans named for Nash's son.
Later the brand expanded to ladies sports apparel and sweat suits. The brand started gaining huge popularity on the west coast, especially with celebrities. This is exactly what they needed to expand their designer lines.
In 2002, Juicy Couture decided to expand their line to different products such as men's apparel as well as swimsuits, shoes, accessories and ladies handbags.
Because of the rapid success and popularity of the Juicy Couture product lines, especially with accessories, such as their handbags, Juicy Couture was acquired by Liz Claiborne Inc. This is what Juicy Couture needed to hit the big time.
Now you can find Juicy Couture products in all types of designer department stores such as Saks Fifth, Neiman Marcus, Nordstrom's, Bloomingdales, as well as their very own shops in various locations. However, Pamela Skaist-Levy and Gela Nash are still president of Juicy Couture with complete creative control over all aspects of the product line.
Because Juicy Couture is relatively new and its success grew rapidly, they were able to keep their product line young, fresh and fun. Unlike many of the other famous designer product lines who have years of traditional design, age and rules, Juicy Couture almost sprouted out of nowhere and keep their products simple and fabulous. Almost all of their products have that young girly quality that keeps far away from boring traditional designs.
Juicy Couture uses such things as bright pink colors, pink stitching on cocoa colors, as well as cute hardware on all of their handbags, its no wonder that these purses are fashionable yet fun. Even the names of the styles of handbags they produce are pretty fun:
So when you are looking for that fun party young girl attitude, Juicy Couture is your best handbag of choice!