What started as a small leather and fur store in Rome, Italy has become one of the largest fashion leaders of the ladies handbag industry!
Fendi has a long and colorful history in the world of designer handbags. Though they did not always sell handbags and it took a while before they did.
Adele Casagrande, who later married Edoardo Fendi, decided to rename the small leather and fur shop, which she started, to Fendi. Later, in 1965, Fendi formed a partnership German designer Karl Lagerfeld which really expanded Fendi into the mainstream world of fashion.
Fendi's famous inverted double F logo has become somewhat of an international status symbol due to Fendi's long track record of trend setting leather handbags and treatment of fur. So much so that there are many knock offs and imitators on the market trying to exploit Fendi's trademark.
Of course there are so many styles of the Fendi handbag because of the many years such a trend setting establishment such as Fendi has. However, the most popular style of handbag that Fendi has created to date is the baguette handbag.
The baguette handbag is named after the way you wear it. (Tucked away under the arm like the loaf of French bread) Such a cute bag is perfect for any occasion.
If you are purchasing your designer handbag from Fendi directly, of course there will be no problems. However if you are trying to get a deal and purchase via online auction, be very weary. Fendi handbags probably have the most counterfeit fake handbags on the market! Do your research on fake designer handbags before buying a Fendi handbag from anywhere other than a retailer.